Talked about marketing guidance gets update

A must for all direct and digital marketers

By Steve Wood, Head of Policy Delivery.

Direct-marketing-guide-updatedLittle of the ICO’s work is more talked about than our regulation of marketing calls, texts and emails. From the Which? taskforce to the media investigations into charity fundraising, direct marketing is certainly a high profile subject.

More often than not, the focus is on our enforcement action against companies who flout the rules. That’s certainly the case today, as we issue another £225,000 of penalties to two companies in Swansea.

But while that remains in the headlines, it is our guidance on the law that proves so crucial to organisations. Today we’ve published an updated version, to ensure it can continue to enable organisations to understand how to comply with the law and follow good practice.

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